Brand Guidelines
Standardized rules for logos, color palettes, typography, and visual assets for the IEEE Student Branch at the University of Sri Jayewardenepura.
1. Official Logo & Usage
Use the primary color logo on light backgrounds for maximum legibility and official communications.
Use monochrome high-contrast logos on dark banners, posters, and footer cards.
Correct Usage Guidelines
- • Maintain at least 20px clear space surrounding the master logo.
- • Preserve aspect ratio and proportional scaling when resizing.
- • Ensure high color contrast against background elements.
Incorrect Usage Rules
- • Do not stretch, distort, or skew the logo dimensions.
- • Do not change official IEEE emblem colors or substitute unapproved fonts.
- • Do not place full-color logo over busy photographic backgrounds without an overlay.
2. Primary Color Palette
IEEE Blue
Primary Brand Color
IEEE Dark Blue
Hover & Accent States
IEEE Light Blue
Highlights & Badges
IEEE Ice Blue
Hero & Section Backgrounds
Pure Black
Primary Headings & Text
Slate Grey
Body Copy & Secondary Labels
3. Typography System
Montserrat
Google Fonts • Clean, Geometric Sans-serif engineered for digital readability and modern branding.
IEEE USJ 2026
Advancing Technology
Empowering student engineers across Sri Lanka.
Download Official Brand Assets
Access high-resolution vector logos, PNG emblems, slide deck templates, and official IEEE typography files for event design.
